South Africa’s third-largest bank, Absa Group Ltd., has delivered a compelling first impression under new leadership, posting a 17% surge in headline earnings to 11.9 billion rand as CEO Kenny Fihla’s strategic vision begins to materialize.
Among the key contributors to our strong performance are a notable improvement in our credit-loss-ratio, strong growth in non-interest income particularly trading, and cost management supported by our productivity programme.
Deon Raju, Absa Group Financial Director
The Leadership Transition Impact
Kenny Fihla, who assumed the helm on June 17 after being recruited from Standard Bank Group Ltd., inherits a bank in the midst of ambitious transformation. These results represent the first major financial milestone under his stewardship, validating the board’s decision to bring in fresh leadership to navigate South Africa’s challenging banking landscape.

The timing is significant. Fihla’s appointment comes as South African banks face a perfect storm of sluggish economic growth, elevated interest rates, and constrained credit expansion. His track record at Standard Bank positioned him as the architect capable of executing Absa’s aggressive cost-cutting program while stabilizing an organization that has experienced considerable executive turnover, six senior departures in as many years.
Strategic Restructuring Bears Fruit
The profit surge stems directly from the bank’s organizational overhaul announced in March, targeting 5 billion rand in cost savings over three years. A 14% decrease in credit impairments provided the primary catalyst, demonstrating improved risk management and enhanced collections strategy amid economic headwinds.
This performance signals more than quarterly success, it reflects the early dividends of strategic repositioning. South African banks are increasingly pivoting toward fee income and trading revenue as traditional lending margins compress, and Absa’s results suggest effective execution of this pivot.
Market Context and Competitive Positioning
Absa’s 17% headline earnings increase stands out in a sector where peers are struggling to maintain earnings momentum. The bank’s ability to deliver growth while implementing major structural changes positions it favorably against competitors grappling with similar macroeconomic pressures.
Fihla has outlined ambitious plans to revitalize Absa’s retail operations in South Africa while streamlining regional operations. The early results provide crucial credibility for these longer-term strategic initiatives.
What This Means for African Banking
This leadership transition at one of Africa’s major financial institutions carries broader implications. Fihla’s success in navigating immediate challenges while positioning for future growth offers a template for banking leadership across the continent, where economic volatility demands both operational excellence and strategic agility.
Our interim earnings performance demonstrates good progress on strategic priorities during this period, including operational reorganisation and divisional alignment, and enhanced client focus. Headline earnings increased 17% and our return on equity continues to improve, showing the benefit of our diversified footprint with operations in 16 countries
Kenny Fihla, Absa Group as Chief Executive Officer
The question now is whether Absa can sustain this momentum as Fihla’s strategic vision unfolds across the organization’s diverse operations.
Key Metrics:
- Headline earnings: 11.9 billion rand (+17%)
- Target cost savings: 5 billion rand over three years
- Leadership transition: Kenny Fihla (appointed June 17, 2025)
Market Impact: Demonstrates successful executive transition amid challenging operating environment, setting benchmark for regional banking leadership effectiveness.
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