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The Lead Africa > Blog > Strategic Lead > Absa’s Power Play: 14% Profit Boost Under New CEO  
Strategic LeadThe Lead Investigation

Absa’s Power Play: 14% Profit Boost Under New CEO  

Double win for Fihla: 17% earnings surge meets 14% impairment drop as new Absa CEO makes immediate mark.

Last updated: August 18, 2025 10:31 am
aishamoyouzame - Journalist
4 days ago
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Kenny Fihla joined Absa Group as Chief Executive Officer on 17 June 2025.
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South Africa’s third-largest bank, Absa Group Ltd., has delivered a compelling first impression under new leadership, posting a 17% surge in headline earnings to 11.9 billion rand as CEO Kenny Fihla’s strategic vision begins to materialize.

Contents
  • The Leadership Transition Impact
  • Strategic Restructuring Bears Fruit
  • Market Context and Competitive Positioning
  • What This Means for African Banking

Among the key contributors to our strong performance are a notable improvement in our credit-loss-ratio, strong growth in non-interest income particularly trading, and cost management supported by our productivity programme.

Deon Raju, Absa Group Financial Director

The Leadership Transition Impact

Kenny Fihla, who assumed the helm on June 17 after being recruited from Standard Bank Group Ltd., inherits a bank in the midst of ambitious transformation. These results represent the first major financial milestone under his stewardship, validating the board’s decision to bring in fresh leadership to navigate South Africa’s challenging banking landscape.

South Africa Drives Interim Profit at Absa as New CEO Enters

The timing is significant. Fihla’s appointment comes as South African banks face a perfect storm of sluggish economic growth, elevated interest rates, and constrained credit expansion. His track record at Standard Bank positioned him as the architect capable of executing Absa’s aggressive cost-cutting program while stabilizing an organization that has experienced considerable executive turnover, six senior departures in as many years.

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Strategic Restructuring Bears Fruit

The profit surge stems directly from the bank’s organizational overhaul announced in March, targeting 5 billion rand in cost savings over three years. A 14% decrease in credit impairments provided the primary catalyst, demonstrating improved risk management and enhanced collections strategy amid economic headwinds.

This performance signals more than quarterly success, it reflects the early dividends of strategic repositioning. South African banks are increasingly pivoting toward fee income and trading revenue as traditional lending margins compress, and Absa’s results suggest effective execution of this pivot.

Market Context and Competitive Positioning

Absa’s 17% headline earnings increase stands out in a sector where peers are struggling to maintain earnings momentum. The bank’s ability to deliver growth while implementing major structural changes positions it favorably against competitors grappling with similar macroeconomic pressures.

Fihla has outlined ambitious plans to revitalize Absa’s retail operations in South Africa while streamlining regional operations. The early results provide crucial credibility for these longer-term strategic initiatives.

What This Means for African Banking

This leadership transition at one of Africa’s major financial institutions carries broader implications. Fihla’s success in navigating immediate challenges while positioning for future growth offers a template for banking leadership across the continent, where economic volatility demands both operational excellence and strategic agility.

Our interim earnings performance demonstrates good progress on strategic priorities during this period, including operational reorganisation and divisional alignment, and enhanced client focus. Headline earnings increased 17% and our return on equity continues to improve, showing the benefit of our diversified footprint with operations in 16 countries

Kenny Fihla, Absa Group as Chief Executive Officer 

The question now is whether Absa can sustain this momentum as Fihla’s strategic vision unfolds across the organization’s diverse operations.

Key Metrics:

  • Headline earnings: 11.9 billion rand (+17%)
  • Target cost savings: 5 billion rand over three years
  • Leadership transition: Kenny Fihla (appointed June 17, 2025)

Market Impact: Demonstrates successful executive transition amid challenging operating environment, setting benchmark for regional banking leadership effectiveness.

TAGGED:FinanceAbsabanking
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Byaishamoyouzame
Journalist
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Aïsha Moyouzame is a journalist and entrepreneur specializing in African economic and geopolitical issues. With expertise in strategic communication, she founded The Lead Africa, a revolutionary media platform that prioritizes impact over audience. Her philosophy: to move beyond traditional metrics and focus on impact. Her vision: a media outlet that doesn’t just report the news, but shapes the strategic conversations that transform Africa.
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